Studio ROOF started with our life as parents of three. It was observing the creative and colourful outcomes between us and our children that originated our first products. That reaffirmed our belief that imagination and playfulness are not only connected to childhood but are a key element that pervades every aspect of life, at all ages.
Our starting point is paper, a material with infinite possibilities. Through the filter of imagination, a world unfolds in our cardboard products – masks, birds, insects, cities, sea animals, earth creatures and many more. These tell stories about the beauty that lies in nature, fantasy, art and people.
Since nature plays such an important role in our story and daily lives, the products are made from recycled cardboard and coloured with plant-based vegetable inks. This is our way of contributing to the environment.